TripAdvisor
An investment broker I met had this sign on her desk: "If you liked the service, please tell a friend. If you didn't like the service, please tell me." That seemed to sum up customer service pretty well. Of course, in the Internet age, you can also tell the public at large via sites like TripAdvisor.
I was thinking about this today and the cynic in me realized that there is absolutely no benefit to posting a positive review, but plenty of incentive to post a negative one. Think about it: If you tell others about a great place, more people will come, and the prices will go up. But if you warn others away, then next time you may be able to enjoy it with fewer people and possibly even lower prices.
So leaving a positive review is an act of pure beneficence, unless of course the place is brand new and you want to make sure it is still in business next year by giving it a good review. (Hint, hint.)
And by an amazing coincidence, I just happen to have links to four review sites right here:
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